Global migration is a 21st-century reality. Whether people are fleeing from something or racing towards better opportunity, following love or seeking new experiences, more and more are living in different environments and in new ways. We celebrate the power of people coming together. That’s why we connect ambitious people abroad with their families and friends back home so they can support each other emotionally and financially, and lead more enriched lives.

Why Rebtel?

When you join Rebtel, you become part of a global team, bringing together diverse minds from every corner of the world. Our headquarter is nestled in Stockholm and here we strike a balance between dedicated work and more relaxed activities. Every Friday the unmistakable aroma of freshly popped popcorn fills the air, but our celebrations encompass everything from minor and major common accomplishments to cinnamon bun day.

What will you do? 

As the CRM Growth Lead who will own and drive our customer lifecycle strategy, leveraging data to enhance user engagement and retention across different touch points. This is a high-impact role for a growth-minded marketer passionate about personalization at scale and creating lifecycle journeys that convert.

You will lead the vision and execution of our CRM function that consists of one CRM specialist. Working cross-functionally with Product, Data, Brand, and Customer Support teams to drive measurable results and sustainable user growth and retention ensuring consistent and culturally resonant messaging for our global audience.

Key Responsibilities

• Define, implement, and optimize CRM strategy across the entire Rebtel user lifecycle, from onboarding to winback.
• Develop and own CRM KPIs and regularly report on campaign performance and learnings.
• Plan, launch, and iterate on campaigns to improve onboarding, upsell/cross-sell, reduce churn, and increase loyalty in collaboration with a CRM campaign specialist.
• Work with data and analytics teams to develop predictive models (e.g. churn likelihood, propensity to purchase) for micro-segments to deliver relevant, timely, and personalized communication.
• Ownership over CRM tools (Braze) and ensure efficient automation, targeting, and A/B testing setups.

Requirements

• 4–7+ years in CRM & lifecycle marketing, ideally in B2C tech, mobile app, or subscription business.

• Deep knowledge of CRM tools (e.g., Braze, Leanplum, Iterable, Salesforce Marketing Cloud or similar).

• Strong analytical mindset; experience working with SQL and customer data platforms (CDPs) is a plus.

• Proven ability to execute A/B tests and iterate quickly based on insights. Passion for customer-centric growth, retention, and behavioral psychology.

• Experience working with multicultural or global audiences is a strong plus.

• Excellent communication and project management skills; able to drive initiatives across departments.

• Familiarity with data visualization tools (Looker, Tableau, etc.).

Our Offer To You

At Rebtel, you are the most important asset and we strive to provide a comprehensive package of benefits and perks that enhance your well-being and work experience. Here are some of the things you can expect from us:

• Pension Plan

• Health Checkups and Private Medical Insurance

• 10k Bucket (net) for wellness allowance and Travel (benefit taxed)

• Discount on gym memberships

• Bonus program

• Parental pay

• 30 days annual vacation

• Relocation Support, if you're joining us from afar, we'll assist you in making a smooth transition.

Rebtel is an international workplace, and at the office, we speak English; therefore, high English proficiency is required.

We are Rebtel. We come from all around the world to create products for anyone who has crossed a border. We believe in equal opportunity and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.